A Sample Advertising Model

A website to tell your kidney story can be effective in publicizing your message that you need a kidney donor.

But unless you advertise that website and drive traffic (viewers) to it, the website will be of no value.  In order to do that consider the following.

Method:

Make the URL (webpage address) easy to remember.  For example, KIDNEY2LARRY.COM.

How:

1. Register an easy-to-read and easy-to-remember website name.  I use hover.com to register domain names.

2. Redirect your new, easy-to-read website name to the URL of your website.  E.g., https://www.kidneysuccess.org/nkrrecipient/larry-orbach. 

Advertising Ideas:

1. Design a logo (or have a professional do that).  I've used ZillionDesigns.com.  A good logo could cost in the $250-$300 range.  Here's an example done by designer "heypaul":

 

2.    Use the logo everywhere:

• Facebook posts (with a link to your easy-to-read URL)
• email signature lines
• lawn signs
• posters
• flyers
• magnetic signs for cars
• t-shirts
• sweat shirts
• baseball caps
  

Prices to print 6" x 18" magnetic signs like this could be less than $30 per sign.

Consider this also:

Good luck.

 

 

Resources for Kidney Patients and their Coaches Seeking Donors

 Resources for Kidney Patients Seeking Donors

 Compiled from other sources for educational purposes by NKDO.org 

 (no copyright claimed)

1	Kidney Transplant Centers a Searchable List https://www.kidneytransplantcenters.org   Compare perforance, services and donor protections of U.S. kidney transplant centers.   Those factors could have a bearing on a potential donor’s decision whether to volunteer to undergo surgery at a particular transplant center.	Find transplant centers based on location, NKR membership, Donor Shield Protections, Standard Voucher Program participation, Outcomes, and more.  A must for kidney patients and potential donors.
2	Transplant Centers Multilisting and Waiting Times https://www.txmultilisting.com/   Compare U.S. transplant centers and wait times.
3	NKR National Kidney Registry https://kidneyregistry.org/   2021 1st Quarter Report https://www.kidneyregistry.org/wp-content/uploads/2021/06/nkr-report-2021-Q1.pdf    Better transplant outcomes and comprehensive donor protections through the NKR   With more than 4,800 transplants facilitated at approximately 100 participating transplant centers, the NKR helps non-matching donor-recipient pairs to find matches from within the largest group of living donors in the U.S. and works to remove barriers to transplantation by affording donors protections not otherwise available.
4	National Kidney Registry’s YouTube Channel  https://www.youtube.com/channel/UCBZBdP9_JUWcOq-GYqzmHlQ   Short videos on the Standard Voucher Program, Donor Shield, Donor Support and Protections, Donor-Recipient Matching, the NKR’s Failsafe Software and more.
5	NKDO National Kidney Donation Organization https://www.nkdo.org/   Increasing living kidney donation through education and awareness programs.
6	National Kidney Donation Organization’s YouTube Channel https://www.youtube.com/channel/UCsoS-yavRQCVl7bwcjT2iCA   Educational videos about aspects of kidney donation – an excellent collection of informative, easy to digest information.
7	Having Your Donor Find You https://havingyourdonorfindyou.org/nkdo/   Harvey Mysel’s videos to teach kidney patients and their advocates how to create a campaign to have your donor find you.
8	Finding and Securing Kidney Transplant Living Donors Amzn.to/3tiCUqN   Practical advice on using social media and other methods to find living kidney donors. ($6 on Amazon)
9	NKF National Kidney Foundation https://www.kidney.org/   NKF sponsors scientific research and innovation.  NKF enhances lives through action, education and accelerating change.
10	AKF American Kidney Fund https://www.kidneyfund.org/   The American Kidney Fund fights kidney disease on all fronts with programs of prevention, early detection, financial support, disease management, clinical research, innovation and advocacy.
11	SRTR Scientific Registry of Transplant Recipients https://www.srtr.org/   National and transplant center-specific information re organ transplantation outcomes.   Provides advanced statistical and epidemiological analyses related to solid organ allocation and transplantation in support of the Department of Health and Human Services and its agents in their oversight of the national organ transplantation system.
12	UNOS United Network for Organ Sharing https://unos.org/   The organization administering the OPTN.
13	OPTN The Organ Procurement and Transplantation Network https://optn.transplant.hrsa.gov/   The unified transplant network established by the U.S. Congress under the National Organ Transplant Act (NOTA) of 1984.

 

I am in Need of a Kidney:

(https://www.nkr.org/kfl-recipient)

Sample Custom Websites:

Kidney4Aidan.blogspot.com (Tucker)
Kidney4Augie.blogspot.com (Abitino)
Kidney4Ellis.blogspot.com (Mirsky)
Kidney4Emily.blogspot.com (Brogowski)
Kidney4Jackie.blogspot.com (Triguero)
Kidney4Katherine.blogspot.com (Mulligan)
Kidney4Leesa.blogspot.com (Thompson)
Kidney4Matt.blogspot.com (Bustamante)
4FredAKidney.blogspot.com (Howe)
Kidney4Khadijah.blogspot.com (Sabir)
Kidney4Rachel.blogspot.com (Schneider)
Kidney4BettyAnn.blogspot.com (Hudgins)
Kidney4Dani.blogspot.com (Harriot)
Kidney4Ivan.blogspot.com (Velarde)
Kidney4Jonah.blogspot.com (Selber)
Kidney4Jose.blogspot.com
Kidney4Saul.blogspot.com (Hochman)

 

Religious Views on Organ Donation (courtesy of Midwest Transplantation Network):

https://mwtn.org/religious-views-on-donation/

Community and Faith Leader's Resource Guide (courtesy of Midwest Transplantation Network): 

https://mwtn.org/wp-content/uploads/2020/11/V2-FLG_final-1.pdf

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