Wednesday, February 23, 2022

A Sample Advertising Model

A website to tell your kidney story can be effective in publicizing your message that you need a kidney donor.

But unless you advertise that website and drive traffic (viewers) to it, the website will be of no value.  In order to do that consider the following.

Method:

Make the URL (webpage address) easy to remember.  For example, KIDNEY2LARRY.COM.

How:

1. Register an easy-to-read and easy-to-remember website name.  I use hover.com to register domain names.

2. Redirect your new, easy-to-read website name to the URL of your website.  E.g., https://www.kidneysuccess.org/nkrrecipient/larry-orbach

Advertising Ideas:

1. Design a logo (or have a professional do that).  I've used ZillionDesigns.com.  A good logo could cost in the $250-$300 range.  Here's an example done by designer "heypaul":

 

2.    Use the logo everywhere:

  • Facebook posts (with a link to your easy-to-read URL)
  • email signature lines
  • lawn signs
  • posters
  • flyers
  • magnetic signs for cars
  • t-shirts
  • sweat shirts
  • baseball caps

Prices to print 6" x 18" magnetic signs like this could be less than $30 per sign.

Consider this also:

Good luck.